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Measure the
Pace of Performance

Turn your marathon into an insight-driven legacy. We track participant stamina, audience engagement, and sponsor ROI in real-time.

Get The Stats Explore Methodology

15K+

Participants

$4.2M

Econ. Impact

12.8M

Active Mins

Our Approach

From Participation to Purpose

We transform your sports ecosystem with data. From marathons to federations, our analytics provide the clarity needed to generate measurable social, health, and economic impact.

Impact Assessment

Quantify comprehensive outcomes across community engagement, health metrics, and overall economic contribution.

Brand Intelligence

Maximize sponsor value by accurately measuring visibility, engagement, and multi-channel ROI.

Participant Insights

Deeply understand demographics, behaviors, and fan sentiment to continuously improve experiences.

Our Expertise

The Complete Analytics Portfolio

We provide end-to-end intelligence for the modern sports ecosystem. From executing standalone event impact reports to advising national federations.

Project

Event Impact Reports

A comprehensive, board-ready report covering the full impact of a sports event across six dimensions. Commissioned by the event organiser.

Economic & Social: Direct spend, economic multiplier, community engagement, and youth participation.
Health & Sustainability: Participant health outcomes, public health narrative, carbon footprint, and waste management.
Feedback & Visibility: Structured surveys, sentiment analysis, NPS, digital reach, and sponsor visibility.
4–8 Week Delivery · ₹3–10L
Ongoing

Sponsorship ROI & Brand Analytics

A dedicated study going significantly deeper than the standard visibility overview to calculate exact sponsor ROI metrics and track brand health.

Target Audience: Commissioned by the event organiser (to deliver to sponsors) or by the brand directly.
Media Value & Benchmarking: Channel-by-channel breakdown, activation quality scoring, and competitive benchmarking.
Fan & Audience Insights: Demographic profiling, fan engagement trends, social media analytics, and sponsor alignment scoring.
Standalone or Add-on Study · ₹2–5L
Retainer

CSR Funding Facilitation

Unlock corporate capital for sports clubs, academies, and community bodies running Schedule VII CSR-eligible programmes.

Assessment & Strategy: Schedule VII eligibility mapping, proposal writing, and corporate funder positioning.
Implementation support: Measurable impact frameworks, milestone tracking, and post-funding MCA compliance reports.
Project + Ongoing Docs · ₹1–2.5L
Seasonal

Player & Team Performance Analytics

Expert-led, manual analysis of athlete and team performance—covering match data, physical conditioning, mental readiness, and biomechanics.

Tactical & Physical Analysis: Match positioning, decision-making patterns, physical load, recovery, and conditioning trends.
Movement & Mental Metrics: Biomechanical movement efficiency, injury risk indicators, focus, and pressure response.
Delivery Model: Structured analyst reports for coaches and academies, with no proprietary software dependencies.
Retainer or Project · ₹1.5–4L
Phased

Sports Business Advisory

Strategic advisory for sports clubs, event organisers, academies, and federations covering commercial planning and organizational structure.

Commercial & Sponsorship: Revenue model design, pricing, partnership structuring, and sponsor pitch development.
Planning & Growth: Organisational structure planning, governance frameworks, and phased multi-year expansion roadmaps.
Scoped per engagement · Retainer options
Additional Service · Partnership Model

Sports Event Management & Branding

For sports events, academies, and organisations that need professional event production and brand identity — not just analytics. Infocrita facilitates this by partnering with and outsourcing to specialist event management and branding firms, acting as the coordinating layer and strategic client interface. This keeps the service available to clients without building an in-house production capability.

Event production and operations management — coordinated through partner firms
Brand identity for sports academies, clubs, and organisations
Event branding — visual identity, collateral, digital presence, sponsor visibility
Marketing and promotional strategy for sports events and organisations
Venue, logistics, and vendor coordination through established partnerships
Margin-based model — Infocrita coordinates and earns on the outsourced engagement
Delivery Model Outsourced and partner-led. Infocrita does not build in-house event or design capability — instead partners with specialist firms and manages the client relationship. Kept as an additional offering rather than a core marketed service.
Tangible Results

What You Receive

Impact Report

Comprehensive post-event analysis with an executive summary of key metrics.

Insights Dashboard

Real-time monitoring tools for ongoing event management and live tracking.

Sponsor ROI

Visibility metrics, media value reports, and sponsor retention analysis.

Sustainability

Metrics mapped directly to UN Sustainable Development Goals (SDGs).

Trusted by Premier Events

Ready to build your
Insight-Driven Legacy?

Book a Consultation